About
My name is James McCullough – an entrepreneur, a writer, a father, a paleo-eating polymath, fuelled by coffee. I work as a hotel consultant and other hospitality businesses in Kelowna, BC.
This is my home to help understand what is happening around us. I aim to bring the big ideas, the trends, that are fashionable or obscure and share them with you here.
You’ll find my style here unconventional. I’ve always been an outlier, preferring to observe from the outside before fully engaging. This approach allows me to bring unique insights to a wide range of topics. I believe that in today’s interconnected world, limiting oneself to a single niche can be restrictive and even dangerous in the long term.
I am a host, not a guru. I welcome feedback and good conversation. I want to build a community more than a level of readership.